The General Data Protection Regulation (GDPR) came into effect in May 2018 and:
The Terms of Use of the service have been updated to align with the new GDPR directions
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75% of people prefer to receive offers over any other form of call to action.
textrepublic.com
All text messages are read on average within 5 seconds
adweek.com
Texting is now the second most common use for a mobile phone. The first is for checking the time!
express.co.uk
SMS Marketing coupons are 10X more likely to be redeemed and shared than mail or newspaper coupons
adweek.com